Symposium Speakers

Suzy Teele
Opening Keynote: Connect with Today’s Connected Consumer

Suzy Teele is the COO of SnapRetail, a technology company that provides easy and affordable marketing automation solutions to independent retailers. Founded in 2010 and based in Pittsburgh PA, SnapRetail serves thousands of customers throughout North America.

Suzy has been involved with the retail industry for over 12 years, meeting thousands of store owners during this time.  A popular, sought-after speaker, she has provided educational seminars at the Atlanta International Gift Market, the Dallas Market Center, the Las Vegas Gift and Home Market, ASD, the San Francisco International Gift Fair, the American Made Show, and many others.  She presents to standing room-only crowds on the latest strategies to drive store traffic and consumer engagement through social media and online marketing, providing actionable advice and tactics that complement the traditional promotional programs small retailers employ.  Suzy was highlighted as a featured contributor in the recently published “Retail 101” book written by Nicole Rehyle and Jason Prescott, available through McGraw-Hill publishers, and has been quoted in numerous trade magazines including Gifts and Decorative Accessories, Residential Lighting, and others.

Suzy is a finalist for the 2014 Greater Pittsburgh Athena Award (winner to be announced late September), honoring exceptional women who demonstrate excellence in their profession, contribute to their community and help other women to succeed through mentorship. She has received a Distinguished Alumni award and has been inducted into the Business School Hall of Fame at her alma mater, Indiana University of PA.  She mentors women business owners through programs at two Pittsburgh area universities and provides additional mentoring at Pittsburgh’s leading technology incubator, AlphaLab.

At our conference, Suzy will be presenting the keynote session entitled “Connect with Today’s Connected Consumer”, where she will explore how purchasing decisions are now made and how retailers can benefit from increased opportunities to build customer relationships. She will also provide a closing educational session “Your Perfect Social Media Fit” that helps attendees understand which social media platforms are best to reach their target customer.

Sandy Golden
Closing Keynote: Milwaukee’s Vision for Retail in Downtown Milwaukee

Sandy GoldenSandy Golden is a Senior Vice President with CBRE. In 1994 Sandy joined The Polacheck Company, Inc. as a retail leasing specialist and soon became a principal of the firm. After graduating from the University of Colorado with a degree in Radio and Television Production, she produced her own radio program while developing and becoming Executive Director of a national buying program. Beginning her career in corporate America working as a fashion buyer and fashion coordinator for major department stores, Sandy went on to establish a small chain of woman’s apparel stores and a fashion catalog with a worldwide distribution. Sandy is proud to count many national tenants and institutional real estate companies on her client base.

Nicole Robbins
Retail Law- What you need to know

Nicole Robbins is the Managing Attorney and CEO of Robbins Law Group, LLC. Robbins Law Group provides legal counsel to retail stores and corporations.  Her firm serves as a centralized law firm and provides retailers services in the following areas:

* Employment Law

* Business Law

* Regulatory Law (municipal, state and federal compliance)

* Environmental Law

* Zoning, permitting and licensing

* Intellectual Property (copyrights and trademarks)


* Human Resources Management Consulting

Prior to managing Robbins Law Group, LLC, Nicole served as an in-house Corporate and Regulatory Attorney for Walgreens Corporate Headquarters in the Chicago area and held numerous retail store positions early in her career.

Nicole graduated from University of Wisconsin Law School.  Also, Nicole graduated from Marquette University Business School where she double majored in Human Resources Management and Marketing.

Matt McCoy
Interactive Retailing & Tracking Customer Behavior
As a local entrepreneur since his teenage years, Matt has worked on several start ups with co-founder and best friend Joe Scanlin. In High School, Matt and Joe ran a small landscape company, TNK Landscape, that started with just a couple lawn mowers. By college, TNK was a full-service landscape company with eight employees, two trucks, and an impressive list of residential and corporate projects. With a foundation of hard work and sweat, Matt entered the corporate world at Creation Entertainment in London, UK where he learned international business and the creative sale. Matt later returned home to Madison and joined Chamberlain Research Consultants where he focused on business development and data visualization. After the quick run in the corporate world, Matt got the entrepreneurial itch again, and co-founded Joe Scanlin’s third company, Scanalytics.

Scanalytics has developed proprietary intelligent floor sensors (SoleSensors) that measure real-time foot traffic in retail, events and healthcare. Only one year old, the SoleSensors, have been deployed across North America. With flexible pricing and a simple installation, the SoleSensors have been deployed with both Fortune 500 and small companies. Scanalytics is defining a brand new space of hardware, software and big data by bringing the root metrics of the online space to the physical world. With an entertaining background and experiences from around the world, Matt is looking to introduce Milwaukee to the next big thing…Scanalytics!

Faye Wetzel
Building Successful, Long-Term Vendor Relationships

Faye Wetzel is the founder of Faye’s Boutiques in Mequon and Brookfield.

The empowerment of women and girls by helping them take the stress out of dressing is centric to the Faye’s mission. “I didn’t realize when I got into this business that what I was really getting into was the self-esteem business,” Faye says.

Prior to opening her stores in 1991, Faye was in the marketing and advertising business for 20 years.

She is a leader of the Be Loyal, Shop Local movement.

Faye resides in Nashotah with her husband and business partner, Richard, their three dogs and cat.

Beth Weirick
Bringing Milwaukee to Market

Beth Weirick (formerly Nicols) has led Milwaukee Downtown, Business Improvement District #21 since its inception in 1998. With more than 20 years of management experience in the public, private and not-for-profit sectors, Weirick has been instrumental in the rebirth of downtown Milwaukee.

She oversees district operations for BID #21’s 150 square blocks, including managing clean, safe, and friendly initiatives such as the Public Service Ambassador and Clean Sweep Ambassador programs, Graffiti Removal Team and Landscape Crew. In addition, she continues to promote downtown as a destination through branding campaigns and the organization’s popular events – Downtown Dining Week, Downtown Employee Appreciation Week and the Milwaukee Holiday Lights Festival.

As a spokeswoman for BID #21 and the downtown Milwaukee community, Weirick advocates on a variety of issues pertaining to business retention and recruitment, public parking and transportation. Her most recent strides have included transforming the former Grand Theater ticket booth into a Visitor & Newcomer Information Center, reviving downtown Milwaukee’s trolley service along with other neighborhood organizations, coordinating a market analysis of the district to benchmark the BID’s progress, and starting retail and economic development programs within the organization.

Before leading Milwaukee Downtown, BID #21, Weirick served as the Executive Director of the Westown Association. Prior to her post at Westown, she held roles at the Milwaukee Common Council and Department of City Development in Economic Development.

A native of Milwaukee, Weirick’s positive attitude, contagious spirit and strong work ethic have earned her an array of accolades. In 2004, the Shepherd Express named Weirick “Milwaukeean of the Year” and in 2005 she received the Paragon Communicator Award from the Southeastern Wisconsin Chapter of the Public Relations Society of America. Additionally, Weirick has been recognized as a “40 under 40” and a “Milwaukee Woman of Influence” by the Milwaukee Business Journal.

Sonia Mott
Creating Additional Revenue Streams

With 15 years in the retail business, Sonia Mott has established herself as one of Milwaukee’s most successful and creative business owners.  Her award winning store, Motif Home Décor, became a destination home accessories, furniture and gift boutique.  Because of her dedication to the support of local businesses, Sonia was the first to head up a national retail advisory board to the Gift and Home Trade Association.  She quickly became the voice of the small independent retailer speaking at national conventions and retail trade groups. Sonia has been a contributing editor to retail trade magazines and was chosen to participate in a joint venture “think tank” to find creative ways to keep local businesses not only strong, but thriving.

Sonia resides in Richfield WI with her husband Ken and enjoys volunteer work with the Red Cross, being a “soccer” grandma and of course, shopping!!  Her favorite quote:  “In order to be irreplaceable, one must always be different.”  – Coco Chanel

Rocky Marcoux
Milwaukee’s Vision for Retail in Downtown Milwaukee

Rocky Marcoux is Milwaukee’s Commissioner of the Department of City Development.  Mayor Tom Barrett appointed Marcoux Commissioner in 2004, and in that position he oversees the city’s economic development, real estate, neighborhood improvement, and planning efforts.

Under his direction, Marcoux has led successful efforts to bring new employers to Milwaukee and to increase the attractiveness of city neighborhoods and commercial areas.

He has directed resources to the Menomonee Valley and the 30th Street Corridor where previously abandoned industrial areas have been brought back to life with new businesses and jobs.  He has worked with entrepreneurs and existing Milwaukee employers to strengthen their operations and secure their futures.  Marcoux has assisted businesses and developers as they have changed the skyline of downtown Milwaukee.

Under his leadership, the Department of City Development has worked with stakeholders throughout Milwaukee to complete thirteen area plans, covering the entire city.  That planning effort identifies goals and catalytic projects and provides a framework for many of the department’s activities.

Marcoux is an advocate for Milwaukee and a passionate promoter of the city’s assets and opportunities.  He previously worked with the Housing Authority of the City of Milwaukee, where he found creative, cost-cutting ways to redevelop superblocks of typical public housing into superneighborhoods linked with supportive resources.

He is a graduate of Marquette University and is a member of the Congress for the New Urbanism (CNU), the American Planning Association (APA) and the Urban Land Institute (ULI).

Patti Keating-Kahn
Pop Ups- Everything you wanted to know

Patti Keating-Kahn is the General Partner and Developer of the PK2Group which owns the Colby Abbot Building and the Railway Exchange Building. She has 30 years of experience as a leader in business development and organizational development planning for a variety of businesses, including commercial real estate, architecture and construction and non-profit organizations.

She also has a proven track record in helping businesses grow domestically and internationally using demonstrated skills in business management, public relations, market research, strategic planning and organizational development.

Cortney Heimerl
Pop Ups- Everything you wanted to know

Cortney Heimerl makes, writes and organizes.  After graduating with her BFA from University of Wisconsin at Milwaukee, she earned her MA in Media, Culture and Communication from New York University.  She wrote her first book, Handmade Nation: The rise of DIY, art, craft and design in 2008 where she documented the burgeoning creative class.  She witnessed the advancement of the creative movement and has a great interest in bringing these businesses offline and back to their communities.  By working with these small businesses she hopes to support the local economy, but also strengthen and grow the creative community here in Milwaukee.

Cortney has been creating pop-up marketplace events for 5 years.  She has founded Hover Craft and Maker Market and coordinated the NEWaukee Night Market, just to name a few.  Visit her website to learn more:



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